Job Objective :

• User Experience (UX) designing team has end-to-end responsibility for UX analysis and UX design for (digital) processes, interfaces, and customer communications from a customer/user perspective, while also helping improve (digital) processes.
• The purpose of these UX activities is to increase customer satisfaction, user-friendliness and accessibility of our(digital) services in order to create an optimum, authentic and consistent Omni channel user experience. The team works based on quantitative and qualitative data and draws on validated customer insights.
• In UX we make a distinction between Service Design, Interaction Design, Visual Design or Usability Design. 

Key Skills :

• Has skill and knowledge on the different wireframing and prototyping software tools (Abstract, Figma, Axure, Invision or equivalent) and in design software tools (Sketch, Photoshop or equivalent). 
• Ensure they follow the organizations standard design framework and libraries
• Contributes, based on his/her design expertise and experience to all sprint events (planning, refinements, retrospectives, demos). 
• Consults the Head of Transformation Office about the development and design needs for a Squad and Chapter. 
• Explores market trends and market evolutions in his domain. 
• Looks into all sorts of possibilities and explore different options for concept and design. After thorough exploration, which might include discussion groups with customers or users (i.e. voice of the customer), the designer defines the high level user requirements and an exploratory version or prototype of the design. 
• Creates first and final version(s) of the design to be. 
• In collaboration the Customer Journey Expert combines and weighs user requirements with (high level) functional, product and commercial requirements. The design and prototype is further detailed and adapted through iterations while the designer acquires and incorporates detailed insights from user tests and usage data. 
• Gathers feedback on every version of the design and sets up alignment with the different internal stakeholders (both business and IT) 
• Validates the design by discussion groups with end users/clients, AB testing by groups of customers of different versions of the design, the prototype or the first version of the product. 
• Contributes to the implementation of the UX strategy of Digital Studio 
• Translates UX strategy in terms of the Chapter.