WHAT WE’RE LOOKING FOR

We’re Sky, an entertainment company that has been connecting New Zealanders to the sport, entertainment and stories they love for more than 30 years.  We’re proud of what we’ve achieved and are excited about where we are heading. 

 As the Sport Publicist you will help us promote Sky Sport content, our people and brand, and use all your skills to ensure Kiwi sports fans know about the superb and extensive sport available on Sky.  In this role, you’ll be responsible for realising the Sport publicity strategy and driving positive awareness of our talent and the depth and breadth of Sky Sport content through the planning, designing and implementation of innovative sports publicity activity. 

You’ll need to be a master relationship builder, a creative publicist, detail-oriented, and have a passion for sport.

 YOU ARE ACCOUNTABLE FOR 

• Planning, managing and implementing all sports publicity activity, including key announcements and partner communications, in conjunction with the Sport Marketing Manager, Sport Partnerships, and Corporate Affairs colleagues 
• Supporting the execution of the overall publicity strategy for Sky Sport content, including on Sky Box, streaming on Sky Sport Now, and free-to-air on Prime 
• Developing and maintaining relationships with key media partners, stakeholders, and content partners
• Supporting and developing key relationships to identify opportunities and develop joint Public Relations opportunities
• Managing talent PR across Sky Sport, Sky Sport Now and Prime (working with the Head of Entertainment Publicity and Sport Production)
• Gaining ‘earned’ (unpaid) representation for key Sky content, talent and brand messages
• Working with the Social Media team to leverage opportunities for enhancing publicity (including using your skills to create social content)
• Actively monitoring the market and industry for current events, news and coverage that can be leveraged to further support promotion of the Sky Sport brand, products, services and content
• Maintaining and managing the sport media database 
• Supporting the creation of materials to support Sport publicity activity

 SUCCESS LOOKS LIKE

• Using high-impact and low cost publicity to continuously develop the profile of the Sky Sport content, talent and brand
• Strong and numerous high-profile connections with key local and international content and media providers and studios
• Successful execution of media opportunities
• Being well connected with sport stakeholders and influencers

 YOUR BACK STORY BRINGS

• 4+ years’ publicity, comms or journalism experience
• A good depth of personal connections in the New Zealand media and sport landscape 
• A passion for sport
• Demonstrable experience developing and strengthening relationships with key stakeholders
• Creative thinking, able to develop and test concepts 
• Excellent communication and presentation skills
• A reputation for networking and influencing – always looking to develop new contacts and pursue new opportunities
• A strategic mind-set with a clear track record for delivering outcomes
• Ideally a degree in journalism, communications or public relations 

 WHO YOU ARE REFLECTS 

• A passion about Sky and where we are going 
• A positive, solution-oriented approach to achieving outcomes
• A natural ability to work collaboratively with peers at all levels, building strong relationships internally and externally
• Your inquisitive mind, pushing the boundaries with creativity based on consumer insights 
• Confidence in working through change and uncertainty 
• An openness and enthusiasm for learning from those around you
• A willingness to challenge yourself and the rest of us to listen and learn from our customers and partners
• A strong sense of personal accountability
• An appreciation for our people, the lessons we learn, and our drive for excellence
• Kindness, laughter, and FUN

 ABOUT SKY:

Life needs more Sky, and Sky needs more You!  Connecting kiwis to the sport and entertainment they love is the name of the game for us at Sky and we’ve been doing it for 30 years.  We’re proud of what we’ve achieved and are excited about where we are heading…. which is into one of the most exciting times in our history.   

 We’re transforming the way we work by becoming a people centred, adaptive organisation that listens and responds to what customers, and our crew, tell us matters most. 

We are developing and releasing new cutting-edge products and services and if you join the team now – your voice and ideas will be able to contribute to the development and execution of our new world. Life needs more Sky