At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

 If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. 

 The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences advertising and design. Brand also supports our sponsorship, web presence, social media and market insights teams.  

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute paid Social campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Social Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.

 Job Duties/ Responsibilities:  

• Develop and shape campaign strategy to continuously improve account performance.
• Perform quality control on peer outputs including reports, post analyses, campaign setups and any other deliverables adhering to Bell’s standards and best practices. 
• Monitor campaign budgets to make sure they are pacing properly and that all reporting, launch and deliverable deadlines are met. 
• Ensure consistency of ad specs, campaign set-up and objectives.
• Ability to facilitate tagging and successfully manage performance campaigns.
• Communicate effectively with internal account teams (offline and online) in order to make sure we are running fully integrated marketing campaigns.
• Stay abreast of the latest trends in the Social Marketing industry in North America through constant research, article reading, webinars, and industry events. 

 Critical Qualifications/Competencies: 

• Bachelor’s Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field. 
• Minimum of 2 years of experience in paid Social marketing. 
• Experience managing campaign set up and execution.
• Proven track record of success in managing, optimizing, and reporting on Facebook and Twitter campaigns.
• Deep knowledge on Facebook, LinkedIn and Twitter paid media opportunities.
• Ability to integrate paid Social campaigns into larger digital initiatives.
• Strong analytical skills with an innate ability to generate actionable insights from data interpretation.
• Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.   

Preferred Qualifications/ Competencies:

• Working knowledge of Google Analytics and Adobe Analytics platforms.
• Familiar with Pinterest, Snap, and TikTok and other ad offerings.
• Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
• Previous experience working within an advertising agency or with a media partner.
• Passion for data, emerging media and technology.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners