At The Source, we believe that the right tech makes all the difference and exist to help Canadians discover the endless possibilities of tech. We carry the latest tech, offer advice across all categories and networks, and put our customers first to ensure they find the right tech for them.

 Every day our Associates across the country help Canadians find the tech they want and need.  The Source is a great place to work and we are committed to your development through best in class training programs that help you do your best. Behind our in-store Associates is a supporting team of professionals who curate our product assortment, ensure on-time deliveries, create engaging marketing campaigns and help keep our systems running at peak capacity.

 We are passionate about what we do and look for individuals with their own passion, curiosity and genuine helpfulness to join us!

As the Specialist, Omnichannel Digital Marketing you will focus on go-to-market execution of digital campaigns that drive traffic and sales both online and in-store, including promotional campaigns, product launches, or category campaigns. Supported by the Senior Manager, Omnichannel Marketing, this role will coordinate cross-functional participation to ensure all campaigns elements deliver a consistent customer journey, across all digital and non-digital touch points, including paid media, owned channels, website and in-store.

 You will coordinate cross-functional meetings, develop action registers and campaign briefs, and evaluate support elements to ensure strong execution across all 6Ps.

 Key Responsibilities

• Manage digital marketing programs budget, strategy and execution with focus on paid, organic and local search, affiliate marketing, and social commerce
• Design and execute digital marketing campaigns optimizing omnichannel customer journeys and marketing results
• Manage relationships with external agencies and internal marketing partners and identify new test and learn opportunities
• Prioritize and plan the execution of digital and omnichannel promotional events
• Create annual promotions plan including exclusive offers & evergreen program activity with external partners to support engagement, acquisition, and conversion through various channels
• Monitoring and optimization of digital marketing channels towards revenue and profitability
• Perform regular market research to identify digital marketing industry trends and consumer behaviour
• Provide weekly and quarterly data insights leveraging Google Analytics, Google Ads and Dashboards
• Promote and develop best practices for internal and external digital marketing content, including SEO, to bring campaigns to life in collaboration with creative teams
• Coordinate campaigns, including hosting kick off meetings; generating and following through on action registers and calendars, develop campaign briefs, overviews and post mortems
• Coordinate approvals for external partners marketing materials and maintain strict brand standards

 Skills we’re looking for

• 2 years+ of experience in a similar digital marketing role
• ecommerce/omnichannel experience
• Strong analytical skills and ability to interpret, identify, communicate insights based on data from multiple sources
• SEM, SEO experience
• Proficient in Excel
• Strong knowledge of Google Ecosystem and Local Search is an asset
• Retail experience and retail merchandising, an asset
• Knowledge or experience in Email, Affiliate marketing, and social media platforms is a plus, an asset
• Google Data Studio or any other data visualization tools is an asset
• Good planning and project management skills with a proven ability to manage multiple priorities