If yes, our Social Media Community and Content Strategist position is for you! We are looking for a leader to evolve our company tone on social media and make our beautiful brand shine.

Your role

• Define the Bank’s social media approach and implement proactive, customer-centered community management practices to extend the digital brand across Canada
• Implement a bold brand tone that differentiates us from the competition to support outreach and while respecting the brand's reputation
• Identify opportunities to build brand awareness through capitalizing on major trends and content on social media

What would be your daily tasks?

• Define and present the main strategic orientations and action plan for proactive community management
• Conduct daily monitoring of various competitor brands
• Plan and update the calendar of digital and brand initiatives
• Brainstorm with colleagues on how to "surf" on current trends
• Respond to our followers' comments and our tagged posts
• Interact on our partners' social pages and publications
• Write publications and design visuals for social media
• Reflect on existing processes and optimize them to be more responsive and efficient
• Collect data and present performance reports
• Plan and deliver community management training to various teams across the Bank

Your personality

• Creative: You have lots of ideas and are always looking for new, more efficient ways to do things. You show humor and stand out with your comments.
• Meticulous: You are organized, autonomous and no detail (or typo) gets by you
• Collaborative: You love to collaborate, listen to your peers and share ideas
• Analytical: You are a results-driven worker and are always looking for new ways to simplify user experience and achieve business objectives
• Agile: You know how to adapt to unexpected situations, new processes, and love solving complicated problems
• Entrepreneurial: You’re proactive, you go above-and-beyond expectations, and you don’t mind redefining your role when necessary.

Competencies required

• Bachelor's degree in communications or other related field and three (3) to five (5) years of relevant experience
• Demonstrated experience on various social platforms - Facebook, Instagram, Twitter, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, etc.
• Knowledge in page layout software and editing apps
• Bilingualism in French and English

Preferred competencies

Experience in reputation management

Your benefits

Upon hiring, you will be eligible for a wide range of benefits. In addition to competitive compensation, we offer attractive benefits for you and your family:

• Health and wellness program, including many benefits
• Flexible group insurance
• Defined benefit pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferred banking services
• Volunteer program
• Telemedicine
• Virtual sleep clinic

These are just a few of the many benefits we offer. We've rolled out several additional measures to ensure your health, safety and wellbeing during the pandemic.