Responsibilities

• Responsible for content analytics, spanning KOLs and social media
• Provides data-driven, actionable insights and recommendations for improving social media engagement, acquisition, retention and conversion across all channels
• Optimize ads boosting campaigns based on KPIs such as new followers, engagement, CTR and Conversion Rate across social media channels (Tiktok, Youtube)
• Analyse and monitor campaign performance for result optimization and maximize the cost efficiency
• Works closely with cross-functional teams to provide insight and recommendations about social media campaigns
• Develop and maintain automated reporting templates, leading creation of content analytics reports
• Must be comfortable presenting complex information to a diverse crowd of stakeholders on a regular basis
• Evaluate market conditions and competitor data to identify emerging trends and to recommend learnings and action points to optimise results
• Guide related teams in content learnings, adoption of best practices
• Handle data analysis, reports and feedback to support related teams.
• Supports additional projects as requested

Requirements

• Bachelor’s Degree or higher in Marketing, Advertising, Communications, Digital Marketing, IT, or related fields
• At least 3 years experience in online media planning and digital marketing; Google Ads including Analytics, Facebook Manager, Instagram, Twitter, Youtube etc.
• Strong knowledge in digital analytics and digital trends
• Able to manage and support a variety of digital marketing solutions.
• Fluent in English
• Teamwork spirit with creative mind and willing to learn/can-do attitude
• Highly detail-oriented and excellent interpersonal skill
• Highly responsible, able to work under pressure