Senior Manager, Marketing Communications, Web

Senior Manager, Marketing Communications, Web

Senior Manager, Marketing Communications, Web

Job Overview

Location
Halifax, Nova Scotia
Job Type
Full Time Job
Job ID
95477
Date Posted
1 year ago
Recruiter
Raymond Catherine
Job Views
109

Job Description

Job Duties/Accountabilities:

  • Manage the daily activities for Bell.ca Mobility small business website – including launches of new products and services, price changes and rate plan changes.
  • Manage execution of web campaigns and offers on Bell.ca
  • Use web analytics and data to drive informed decisions and prioritization of site wide optimizations.
  • Constantly look for opportunities to improve the sites and experience.
  • Collaborate with key stakeholder groups including hardware, campaign, pricing and legal team.
  • Oversee all messaging published to Bell.
  • Partner with IT and Digital Brand primes to define and deliver capital projects

 â€“ includes definition of business requirements, review of wireframes and writing of editorial requirements etc

  • Extend and translate larger campaigns and business initiatives into the digital realm and create landing pages, banners and other pieces of creative.
  • Ensure the highest levels of visual and customer experience standards are met.
  • Manage expectations and complete multiple tasks within tight deadlines without negatively effecting quality.
  • Keep promotional content, product information and prices up to date in a fast changing competitive industry.
  • Write and deliver web project briefs to agencies.
  • Lead a team of talented Web Specialists providing oversight and direction.
  • Prioritize all initiatives to ensure resources are focused appropriately.

 

Critical Qualifications/Competencies:

  • 5+ years of experience in a web, digital or project management role
  • Demonstrated experience leading digital projects with multiple stakeholders
  • Experience with stakeholder management
  • Strong collaborator; you welcome feedback and see team problem solving as a natural part of the creative process.
  • Experience with managing a creative team or work with creative execution
  • Naturally analytical and proactive and very highly organized
  • Keen attention to detail and comfort building timelines are a must
  • Strong presentation skills
  • Solid partnering and creative problem solving skills
  • Self-motivated, experienced in working in teams
  • Flexible, self-starter able to cope with ambiguity, and willing to embrace change

 

Preferred skills/ competencies:

  • Knowledge of the telecommunications industry or other technology
  • Experience in the small business segment
  • Bilingual (French & English) is an asset
  • Understanding of analytics programs and SEO principles
  • UX/UI experience

Job ID: 95477

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