As the Senior Manager of Digital Marketing you will be responsible for developing the strategies for effective online journeys to engage business customers on Bell Business Markets website.  There will be a specific focus on defining what the Cloud Marketplace digital engagement journey looks like; building awareness, marketplace discovery, purchase, on-boarding, support, review & management and purchase of subsequent services.   Additionally, you will take a leadership role in further developing and executing Bell Business Markets content marketing and social strategies.

 This is a high-visibility and cross-functional role, which means you will collaborate with a large number of internal stakeholders to help them develop & execute their strategies enhancing their initiatives with your expertise in UX, SEO/SEM, digital analytics, and digital technology that enables highly engaging experiences.

 Responsibilities

• Develop digital strategy to successfully engage and educate our existing and prospective customers
• Oversee a variety of content marketing programs, being a subject matter expert on the technology that enables them, SEO, & analytics
• Lead and develop a high performing team of digital marketers and engage a portfolio of agencies
• Provide leadership & strategic recommendations on delivering great content, tools, and capabilities to enhance the client experience
• Enhance our Bell Business Markets story with successful execution of the digital components to enable the vision for brand programs & initiatives
• Design, communicate and effectively execute our Cloud Marketplace story, including internal socialization to ensure the appropriate level of buy-in
• Ensure the right resources, processes and platforms are in place to deliver on objectives with speed and accuracy
• Create a culture of learning – conduct regular performance and ROI analysis to understand effectiveness of strategy, and make continuous improvements
• Identify and pursue opportunities for simplification, cost reduction and improvement
• Support professional performance KPIs and career growth plans for individuals on your team

 Skills & competencies

• A proven leader who is committed to motivate, grow and develop a high performing team
• Exceptional business acumen to develop Digital Marketing strategies, conduct assessments of resources & tools, and establish new ways of working and telling our story
• A deep understanding of Marketing tech and Ad tech tools including;  Content Management Systems (CMS), tracking & analytics, usability & navigation, personalization & audience management/targeting, email development, Marketing & Sales CRM systems (ideally Salesforce)
• Excellent communication skills, with the ability to present complex ideas in a simple and concise manner, and influence key stakeholders
• Results oriented with experience establishing metrics, KPIs and accountability to ensure successful outcomes across multiple disciplines
• Team player with high energy and strong interpersonal skills
• An experienced change agent who leads with enthusiasm and influence – you find creative ways to get things done, experiment and pivot as needed

 Preferred Qualifications

• University degree in Business/Marketing, Masters or Professional Designation is an asset
• Previous B2B telecommunications experience is preferable
• 5+ years experience in digital marketing (specifically enabling digital experiences)
• Minimum 5 years of increasing responsibility in leading digital marketing teams, as well as stakeholder engagement, alignment and approval