Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Senior Manager, Cards Marketing

Job Description

What will you do?  

Lead the strategic development and flawless execution of key client retention and engagement programs that comprise The Avion Collection.

Develop innovative marketing programs through the delivery of insight-driven creative briefs, go-to-market strategies, and communication plans.

Support the development of an always-on media amplification and channel plan to address platform-level awareness and more tactical client engagement objectives.

Liaise with key internal partners, channel owners, agencies and vendors to seamlessly manage them collective team through creative development, program implementation / execution, and results reporting, while constantly seeking enhancement opportunities. 

Obsess over the client experience and collaborate with internal channel owners to constantly improve the consumer journey.

Study the competitive landscape and make strategic recommendations based on industry trends and insights to create enduring competitive advantages for Avion and The Avion Collection.

Diligently manage The Avion Collection budget including support with the preparation of quarterly forecasts for Finance, and the processing of estimates and invoices in alignment with the forecasts.

Job Summary

RBC Cards Marketing is seeking an experienced and passionate Marketing leader to support their flagship retail cards brand, RBC Avion. In this role, you will report into the Director, Proprietary Cards Marketing and will work closely with a highly specialized team of marketers, product owners, and agency partners. With a focus on client retention and engagement, you will lead the strategic evolution of The Avion Collection, which is a dedicated benefit for Avion cardholders (aka 'Avioners') that provides exclusive access, experiences and offers across the categories of travel, food, wellness, sports and entertainment. As importantly, you will prioritize a seamless client experience and be accountable for the day-to-day execution of the individual marketing programs within The Avion Collection.

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Strategy and Administration

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2022-03-16-07:00

Application Deadline:

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

​​​​​​​

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.