Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.
In this role, you will be responsible for developing the Area Sales Play-aligned Go-To-Market execution plan and delivering outcomes through Sales Play/Industry Priority Scenario aligned Marketing program execution. You will drive impact to meet or exceed scorecard metrics, and you will act as a One-Microsoft Leader, exploring synergies with other areas of the business to land integrated GTM motions (segments, audience and solutions) in the market.
To be successful in this role, you must be able to provide demonstrate effective marketing governance aligned to business goals. You will need to develop, monitor, and refine joint GTM execution plans with prioritized Partners, that are aligned to priority Sales Plays as part of each partner’s Microsoft business plan. This will include assessing each partner’s marketing execution performance and recommending and revising partner selection and funding allocation.
Responsibilities
Key responsibilities include:
- Define Sales Play campaign framework for 8-15 high touch partners, leveraging strategic Microsoft pre-sales programs and incentives.
- Build jointly-drafted Sales Play Execution Plans that meet both the Partner and Microsoft business priorities, in alignment with expected business outcomes for the local area.
- Identify top Partner-led engines Area should activate and recommend programs to accelerate Partner marketing execution and finalize investment allocation based on joint plan.
- Ensure proper purchase orders/investment entries, SOW, and POE expectations are set with Partner or executing agency and review invoices and POE for execution investment made with assigned partner.
- Provide visibility to GPS on progress toward seasonality commitments, identify gaps, leveraging insights to recommend appropriate corrective action to accelerate campaign execution.
- Ensure campaign lead flow (inbound, outbound) operating as planned and nurture stream/hand-offs are prepped.
- Manage execution reporting on outcomes vs. goals to optimize ongoing execution and track investment ROI.
Work Experience and Skills
- Partner-focused marketing or business development experience with a proven track record of the ability to build and manage GTM campaigns and deliver against quarterly targets.
- Be comfortable talking about business and sales pipeline, including the ability to understand tactics to optimize and accelerate the customer journey for business results.
- Be able to work independently and to manage their time across multiple priorities and deliver against agreed targets.
- Be a strong communicator, able to work with audiences ranging from senior business owners to individual salespeople and to contribute to virtual team discussions.
- A good understanding of Microsoft and how to operate effectively in a matrixed organization.
- Experience in partner channel development, business development, alliance management, through-partner marketing in the technology industry is an advantage.
- Strong functional understanding of the Modern Work and Security solution areas is also an advantage
Qualifications
Qualifications:
Candidates should have:
- 3-5 years’ experience of demonstrated marketing governance, using programs and campaigns to optimize a connected sales and marketing experience and deliver tangible business results.
- Proven ability to effectively drive cross-group communication and collaboration, with strong organizational skills.
- Demonstrated track record for driving results.
- Strong project management skills, including managing multiple campaigns in parallel and delivering successful stakeholder management
- Proven ability to influence others as well as demonstrated negotiation and conflict resolution skills
- Problem solving mentality leveraging internal and/or external resources to deliver and implement practical solutions
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.