Job Responsibilities

• To plan integrated service-marketing, advertising, and communication campaigns in line with the strategic direction, goals, and vision of the company.
• Integrating various communication elements within a campaign to ensure WLP’s messages reach the right audience at the right time and right place through efficient channels.


• To develop, implement, and manage the marketing communication campaigns as per the calendar of events/activity.


• To liaise externally with marketing communication vendors (creative, media, production) to facilitate WLP’s identified service-marketing requirement.
• Conduct post-campaign report and analysis for evaluating effectiveness of campaigns, program, and events
• Focus on setting the right consideration of marketing communications methods and tactics depending on the message and the audiences. This procedure, whether it’s ATL, BTL, Digital or a combination of all, helps to streamline the selection process for the right approach for individual campaigns while remaining within budgets.
• To study market dynamics and consumer behavior and accordingly prepare periodical reports to facilitate Customer Advertising & Promotions units for efficient outcomes.
• To observe, follow trends and document the patterns in terms of marketing, media, communication, and customer or stakeholder perception for making the relevant recommendations to align with the department’s strategic goals.


• Work with line manager in developing a strategy in enhancing program marketing exposure and promoting activities.


• Develop and own an execution roadmap to achieve strategical goals while increasing efficiency in marketing and collaboration with other sections.
• Conduct frequent sessions with team to align activities, focus, and priority with roadmap capstone deliverables.
• Conduct frequent sessions with management in updating the latest progress in roadmap and share opportunities, challenges, and recommendations.

Job Requirements:

• 3-5 years working experience in marketing, service marketing, paid media ads.
• Bachelor’s degree holder in marketing or related fields
• Knowledge of the latest tools and software, monitoring analyzing media spend.
• Organized, meticulous, results-oriented and can handle stress and tight deadlines
• Ability to multi-task and prioritize tasks in a fast-moving environment
• Possess great communication skills, creative, resourceful and a team player
• Excellent written and verbal English
• Able to work long or irregular hours when required for events