Job Description
Main duties to include:
- Tracking and analyzing the performance of advertising campaigns, managing the marketing budget, ensuring all marketing materials are in line with the brand identity
- Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
- Responsible for growing and maintaining the company's brand within the FMCG sector
- Liaise with internal teams, agencies, suppliers and in-house graphic designers for the implementation of ATL and BTL marketing campaigns
- Develop strategies and tactics and drive qualified traffic
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generations campaigns, copywriting and performance analysis
- Campaign suggestions and development (from concept to reporting)
- Content performance: strategy, implementation, monitoring and escalation
- Daily community management across multiple social channels
- Monthly social media insights evaluation and reporting
- Proactive communication and meetings with sponsors, PR team, production team and the digital team to ensure seamless content generation process
Requirements
- A BSc degree in Marketing or related field
- 5 + years marketing or experience in multiple stand-alone high end Fashion and Beverage brands
- ​Excellent writing and editing skills with the ability to report on a wide range of topics
- Proficient use of social media scheduling and moderation tools
- Blog strategy and content creation/curation
Job ID: 113273