Reporting to the Senior Marketing Manager, you will support the planning and execution of consumer marketing, ensure brand integrity while optimizing the consumer experience.

Responsibilities

• Work closely with key stakeholders to define, plan, and execute strategic consumer campaigns focused on driving engagement, tune-in, and digital traffic.
• Create concise, effective marketing plans and creative briefs.
• Work with cross-functional teams (creative, media, digital, publicity, programming) to ensure brand alignment, and that deadlines are met within assigned budgets.
• Be an expert in using social media platforms to build existing Entertainment brands.
• Work closely with the brand partnerships team to find the right opportunities for advertisers.
• Liaise with external partners and stakeholders.
• Work with research team to analyze data and define actionable insights for post campaign reports and presentations.
• Oversee project based budgets.
• Other duties as assigned.

Qualifications 

• 5+ years management experience in consumer marketing.
• Collaborative team player who is sociable, creative and resourceful.
• Strong interpersonal skills and business acumen.
• A love for entertainment, pop culture and storytelling.
• Strategic thinker with strong written and verbal communication skills
• Strong on-brand idea generator with expertise and working knowledge of various media including TV, OOH, radio, digital and social.
• Expertise in digital advertising, social media platforms and analytics.
• Ability to manage multiple projects using strong judgement & problem solving skills.
• Detail oriented and able to demonstrate exceptional project management skills under tight deadlines.
• Experience creating & executing activations & grassroots marketing stunts an asset
• University / post-secondary education with emphasis on Marketing preferred.

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.