About the Role 

The role holder is responsible for ensuring effective implementation of Retail Marketing activities across the relevant focus area: in store, wholesale stores, digital stores, social media.

Core Responsibilities:

• Work cohesively with all members of the marketing team (Omni, Digital and BA) to create an omni channel activation plan and drive implementation in stores to maximize brand exposure.

• Deliver reports and analysis on activation plans, associated expenditure and resulting return on investment.

• Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.

• Identify activation opportunities across channels and recommend innovative solutions.

• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities) to deliver on certain strategies for stores

• Content creation through assisting in photoshoots within the portfolio based on the pre-approved brief and storyboard.

• Proficient user of MS Office (Excel, PPT, etc.)

• Overall Asset Management

Retail Brand management:

• Managing on ground presence through effective handling of implementation for the different campaigns happening across the year in the key cities where the brand operates: KSA, UAE, QAT, BAH, OMAN, KUW

• Support assistant marketing manager in sourcing suppliers, material required for the campaign delivery in addition to liaising the same with the brand/ internal teams

• Understanding the support requirement by the Retail and Wholesale department to grow the business and plan executions required accordingly

• Consistent market research to study the competition and assess change requirements for the brand

• Assessing with the help of the manager the budget split per country per store and deploying a return on investment study accordingly

Key Requirements:

• Must be a native and fluent Arabic speaker, reader and writer

• Must have previous experience working with Arabic language on marketing side

• Must be able to travel to Saudi/Egypt

• A positive mindset and attitude are key requirements; as the role requires the candidate to liaise with various teams and stakeholders

• Experience in the retail industry is preferred

• The candidate should be passionate about sports / fitness / active lifestyle / sports fashion (athleisure)

• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Educational Qualifications and Certificates

Bachelors Degree in Marketing & Communication, Public Relations or similar 

Experience

1-3 years of relevant experience