JOB SUMMARY

This Marketing and Communication Manager provides marketing, communication, PR, and digital marketing expertise to a market (or cluster) of properties with some regional proximity. This role provides high-level consultation and guidance to property Marketing and Communication teams by helping manage and coordinate marketing strategy across hotels consistent with Portfolio and Continent strategy. This Marketing and Communication Manager supports direct marketing plans, targeted campaigns, and activating channels to drive revenue, increased market share, and brand awareness for their property partners. This role looks across a market at all local, social, and digital marketing efforts to effectively integrate with the selling efforts for the organization. This role exercises knowledge of how to leverage public relations to drive hotel and brand awareness; serves as both a contact point for hotels as well as the regional PR team. This Marketing and Communication Manager pulls through Continent marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Finally, this role plays a key part in supporting new hotel openings; they partner with other disciplines (e.g., Sales, Revenue Management, and eCommerce) to help the hotels open successfully, and also provide strategic consultation around marketing budget planning and activities.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Regional Marketing and Advertising

• Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue

• Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice

• Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns, creative and media plans, and food and beverage promotions.

• Maintains frequent, active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives

• Supports execution of email marketing campaigns for their region

• Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms