As a Marketing and Branding Advisor on National Bank’s branding team, you will be in charge of organizing, producing and measuring the impact of specific advertising campaigns in collaboration with various internal and external partners. You will promote the National Bank brand through digital and traditional campaigns while managing the brand on all communication channels. You'll act as an expert in your field and be responsible for managing stakeholders.

Your main responsibilities will include:

• Preparing communication briefs and improving the advertising campaign ecosystem across Canada in alignment with our brand vision, digital marketing, market data, client feedback and business objectives.
• Promoting a client-centric focus by aligning campaigns that target the same client segments with the strategies of other business lines and with marketing expertise, while recommending an optimal communication approach.
• Briefing external partners (agencies) and implementing marketing plans and creative content for the assigned campaigns.
• Ensuring efficient and speedy campaign delivery, as well as efficient budget and timeline management, while being accountable for ongoing monitoring to ensure the identified results are achieved and optimized.
• Contributing to the implementation of the annual marketing plan and resulting initiatives according to the strategies under your responsibility.
• Contributing to innovation and promoting marketing production and brand image.
• Supporting the Senior Manager with presentations to various stakeholders.

Qualifications:

• Bachelor’s degree in a related field and 5-6 years of relevant experience OR Master’s degree in a related field and 4 years of relevant experience
• Experience in brand management and B2B
• Experience in multichannel campaign management 
• Experience in marketing project management and advertising campaign production and experience in measuring the performance of integrated campaigns
• Knowledge of digital marketing and paid media (TV, printed media, radio), essential
• Knowledge and understanding of digital purchasing, an asset
• Strong ability to influence and advise others
• Ability to challenge the status quo and promote continuous improvement to ensure an impact on business
• Bilingualism, spoken and written (English and French)

Your benefits:

Upon hiring, you will be eligible for a wide range of benefits. In addition to competitive compensation, we offer attractive benefits for you and your family:

• Health and wellness program, including many benefits
• Flexible group insurance
• Defined benefit pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferred banking services
• Volunteer program
• Telemedicine
• Virtual sleep clinic

These are just a few of the many benefits we offer. We've rolled out a number of additional measures to ensure your health, safety and wellbeing during the pandemic. 

We're putting people first : 

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people.   Our mission is to have a positive impact on peoples' lives.

Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees. 

We want our recruitment process to be fully accessible. If you require accommodations, feel free to let us know during your first conversations with us