WE’LL TRUST YOU TO:

•   Drive the roadmap, strategy and execution of lifecycle marketing to onboard, engage, upsell and retain subscribers with personalized, targeted and relevant marketing experiences
•   Build and coach a high-performing team of marketers and functional experts to work across email, app, and .com
•   Pioneer our expansion in to new owned marketing channels, including web and app push, SMS, and in-app
•   Collaborate closely with Editorial teams across Digital, TV, Radio and more to design content-first engagement and retention tactics, including overseeing our newsletter program
•   Drive constant ‘test and learn’ methodology to improve our lifecycle program and subscriber experience, leveraging customer segmentation and personalization.
•   Engage with colleagues in product and engineering to enhance our ESP functionality and unlock new engagement capabilities
•   Partner with cross-functional teams including Product, Research, and more to identify and define new features and functionalities that would drive habitual product usage
•   Proactively communicate channel performance trends cross-organizationally to support various teams including Editorial, Sales and Marketing
•   Define goals and critical metrics to track performance of our engagement marketing program
•   Develop regular reporting and play a key role in business reviews (QBRs/MBRs), annual plans and budgeting
•   Adapt, learn quickly and be inventive
 
YOU’LL NEED TO HAVE:

•   7+ years of marketing experience, including deep expertise in CRM
•   1+ years of people management experience with both direct and indirect reports
•   Comprehensive marketing knowledge and experience across multiple channels and across all platforms (mobile/desktop web, app, connected devices, etc.)
•   Direct-to-consumer marketing experience and/or subscriptions experience a plus, especially in media
•   Proven ability to anticipate content trends and apply cross-channel learnings from and to email and mobile channels
•   Ability to work at a “heads up” strategic level and “heads down” tactical level, owning both strategy and execution while driving operational excellence.
•   Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
•   Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
•   Stellar written and verbal communication skills with an eye for good email & ad copy.
•   Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
•   Naturally strong marketing instincts with the ability to empathize with our subscribers.
•   Ability to stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.