We are looking for an E-mail / CRM Integrator, reporting to the Director, CRM Integration who will contribute to the development and integration of email campaigns using technology tools.

Your role :

• Develop and integrate email campaigns into Salesforce Marketing Cloud and Acoustic Campaign and via HTML and CSS
• Ensure the day-to-day management of email rollouts for various projects
• Work effectively with multidisciplinary teams to execute campaigns successfully, including reports/analyses, brand/business leaders, web development, etc.
• Contribute to the design and execution of tests, implement A/B and multivariate test methods
• Help define customization elements in collaboration with target marketing teams
• Help select the type of content/design/HTML that leads to higher productivity rates and report on the performance of emails
• Analyze email marketing program data to develop internal best practices
• Proactively identify opportunities for improving processes and reducing the complexity of execution
• Manage multiple simultaneous projects from concept to delivery with tight deadlines

More specifically :

• You will actively collaborate in the implementation, evolution and operation of business requirements to support a consistent email experience for clients.
• You will contribute to improving work processes.
• You will suggest the logical sequencing of email delivery based on business priorities, make recommendations to project teams and communicate decisions that have an impact the implementation of programs.
• You will be responsible for influencing several business sectors and ongoing projects that involve expertise in data, IT and personalized email marketing.

Competencies required:

• Bachelor's degree in a related field and six years' relevant experience OR Master's degree in a related field and four years' relevant experience OR University Certificate with 8 years of relevant experience
• In-depth knowledge of best practices in email marketing, including targeted lists, subject lines, messaging and productivity
• Good knowledge of web analytics (Adobe, Google Analytics or similar)
• In-depth knowledge of HTML and CSS coding principles
• Knowledge of AMPScript, JSON, JavaScript, SQL, XML coding principles and data modeling, an asset
• Proficient at the Salesforce Marketing Cloud tool, an asset
• Prior experience in implementing a targeted communication system
• Experience in delivering projects 
• QA experience, and good knowledge of different types of tests and methodologies
• Experience in responsive design testing, an asset
• Experience in mobile testing and automation, an asset
• Strong analytical skills
• Client-centric
• Ability to communicate effectively, verbally and in writing
• Bilingualism, spoken and written (English and French)

Your benefits:

Upon hiring, you will be eligible for a wide range of benefits. In addition to competitive compensation, we offer attractive benefits for you and your family:

• Health and wellness program, including many benefits
• Flexible group insurance
• Defined benefit pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferred banking services
• Volunteer program
• Telemedicine
• Virtual sleep clinic

These are just a few of the many benefits we offer. We've rolled out a number of additional measures to ensure your health, safety and wellbeing during the pandemic.