Overview of the role:

 You will oversee the development and utility of our income-generating sites, conduct research on effective website layouts and features, advise on evidence-based and experimental changes to the platforms, and monitor the effectiveness of strategies by inspecting standardized metrics. 

What you will do:

• Develop and deliver annual online brand P&L budget and commercial / trading plan formulation
• Lead the implementation of new business strategies and new partner relationships to increase the reach of the brands online
• Analyze web metrics and make recommendations to improve website performance including new ways to drive website traffic and revenue opportunities.
• Execute product strategy based on strategic objectives, customer needs and Brand M&As.
• Design, test and manage customer facing digital products to execute the vision of taking customer interaction to a new level, across multiple platforms
• Plan and execute large scale CX/UX development/improvement projects in coordination with external service providers

Required Skills to be successful:

• Knowledge of CRM and ability to implement effective strategies and activities that promote long-term customer loyalty.
• In-depth knowledge and understanding of web analytics
• Knowledge and ability to design, develop, and support web applications
• Knowledge of business development tools, techniques and approaches
• Knowledge of display marketing concepts, formats and tacô€†Ÿcs; ability to develop and implement display advertising strategies and operations within the marketplace
• SME in E-Commerce and SEO

What equips you for the role:

• Bachelor degree or equivalent preferred
• Minimum 5 years’ experience as a buyer in a retail environment 
• Strong analytical skills
• Very strong commercial awareness and creative skills.
• Proven negotiation skills.
• Ability to work in a super fast paced environment
• Strong communication, analytical and organizational skills.