About us:
Daisy and Hen was founded in 2016 Daisy and Hen is one of Australia's leading independent baby & children's multi brand retailers. We have 3 boutique stores here in Adelaide + a rapidly growing e-commerce store.

We are a female and SA owned and led company (yeah the gals!) with huge growth plans. We are continuing to expand our range offering and operations and grow an amazing workplace for our team. We are kind, ambitious, bold and innovative and excited to continue to disrupt our industry.

Our mission is to create moments of joy, through memorable and meaningful interactions and beautiful and functional products.

We have a fun, rewarding, flexible and dynamic workplace - where you will be part of the key management team, playing a genuine role in our growth and direction.

 About the role:

This is a newly created role at Daisy and Hen, recognising not just the growth our e-commerce store is experiencing but also, our commitment to our online user experience and continued investment in our website, tech stack and strategy.

This role will be responsible for driving the growth of our e-commerce business and the performance of our website. Managing all website operations and providing the best experience for our loyal customers. 

This is a leadership position within the business and you will contribute to business strategy and planning.

 Key responsibilities & success measures:

• Manage the merchandising of the website, navigation and product collections.
• Implement all website updates in line with the marketing calendar & customer service updates.
• Create products within our systems, including writing product descriptions.
• Strive for innovation and improvement around user experience.
• Competitor and market analysis to ensure best practice.
• Project management for new website initiatives.
• Meeting all associated KPI's around traffic, conversion, revenue, customer acquisition cost and lifetime value, repeat customer rate.
• Reporting on performance and identifying innovation opportunities.
• Working collaboratively with product, marketing, warehouse and customer happiness teams to ensure our customers have the best experience.
• Contribute to business strategy, product buying and marketing planning.
• Get the job done. Whatever it takes!

You are:

• High energy, fun, kind and positive.
• Super organised with an incredible attention to detail.
• Analytical and data driven with your decision making (a dash of creative flair to compliment this would be the dream!)
• Solutions focussed and a creative problem solver.
• A natural born leader, who can grow this position into a whole e-commerce team as our business continues to grow.
• Willing to get stuck in and make things happen.

 Specific requirements for the role:

• Advanced working knowledge of Shopify.
• Proficient knowledge of Klaviyo, Google Ads, Paid Social, Microsoft Office.
• An affinity or interest with our product (and a willingness to learn!)
• Experience in a similar role, in a product based e-commerce business.