Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Director, PBA Digital Strategy

Job Description

What will you do?

Develop an industry leading digital client growth strategy that outlines a growth plan to acquire new PBA clients

Collaborate with digital partners across P&CB (Omni, Mobile, DM&S, DIG, Marketing) and the  line of business (Acquisition, Retention and Channels) to ensure respective roadmaps are aligned with the PBA digital growth objectives

Identify and benchmark best practices from industry and design thinking research to the customer purchase funnel to identify opportunities to improve sales conversion

Conduct data analytics for the end-to-end digital sales funnel; work with digital partners to identify and drive opportunities for experimentation and optimization to improve conversion and engagement

Collaborate with line-of-business owners to further the end-to-end digital client growth opportunity:

Director of PBA Acquisition to develop and leverage digital marketing solutions and capabilities that will unlock previously unaddressed market opportunities 

Director PBA Engagement & Retention and channel partners to identify new opportunities to improve new client onboarding and existing client engagement

Director Channels and digital partners to identify and implement innovative technology solutions that will increase funnel conversion

Develop KPIs and reporting that can be used to monitor progress

Establish and chair a PBA digital acquisition forum with key digital stakeholders to ensure alignment across P&CB

Job Summary

What is the opportunity?

Our Vision is to be Canadians’ leading choice for all payment and everyday banking activities, extending our market leading position through superior value, innovation, and differentiated experiences.

Our ambition is to be a digital leader in acquiring new retail banking clients. You will play a leadership role for developing an integrated digital growth strategy for personal banking with the purpose of accelerating net client growth through digital channels. You will collaborate with a cross-platform team of digital experts and leverage your expertise, industry-wide digital innovations, global best-practices, and RBC’s rapidly evolving digital capabilities in order to build and execute a comprehensive roadmap. Success in this role will be in ensuring every part of our digital acquisition eco-system is working together to maximize our growth potential.

In this role, you will report to the Senior Director, Client Growth, and be a member of a dynamic, collaborative, innovative and high-performing team.

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2022-04-01-07:00

Application Deadline:

2022-04-15-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

​​​​​​​

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.