We are looking for a Digital Web & SEO Manager who can challenge the status quo when working with cross-functional teams and client stakeholders to ensure innovation and best-in-class online client experiences. 

 The Digital Web & SEO Manager will be responsible for a team of 3 and report into the Marketing Technology lead. This role will drive strategic direction and strategy for web and search engine optimisation projects. The role also requires working closely with our content team to assist with the firm’s content strategy. You must be able to develop strategies, roadmaps and timelines that support our B2B demand generation and other EY Oceania programs through the Adobe Experience Manager (AEM) platform. You will be able to deliver relevant content and experiences that not only drive people to the EY website but give them a compelling reason to stay. 

 As the Digital Web & SEO Manager, you must be an excellent communicator with the ability to inspire, coach and train the onshore and offshore web team to provide first-class client online experiences and increase leads. You will also be flexible, motivated, and willing to roll up your sleeves during peak periods. This is an exciting time to join our growing team, with plenty of opportunity to get involved in career-enhancing projects. 

 This role is offered on a permanent, full-time basis and can be based in any of our office locations across Australia. 

 Your key responsibilities

 Shape and develop Oceania’s web/seo strategy to grow new and returning visitors year-over-year, extend sessions, page views, and increase conversion rates

Provide key stakeholders with web migration recommendations during mergers and acquisitions

Project manage global website enhancements, including delivery timelines, risk assessment, quality control, and ensure seamless communications with internal stakeholders

Proactively manage web traffic metrics and suggest solutions to boost web presence, monitor SEO/SEM and marketing performance metrics to forecast trends, and analyse measurable data and advise on how the impact of marketing campaigns can be continually analysed and optimised

Collaborate with campaign and content marketing staff on web design, development, and monitor and improve search engine optimisation (SEO) results for our Oceania website

Manage small web team both locally and offshore to ensure changes are implemented to the AEM platform and to ensure the site is setup for optimal success

Project manage the rollout of Adobe Target and perform A/B testing for sites to increase conversion rates and maximise user experience using Adobe Target

Responsible for informing and collaborating with the leadership team on website taxonomy and placements. Plus, must work closely with marketing leads on content and provide insights on User Experience (UX) best practices to ensure our clients have a seamless online experience

Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data

Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners, and participating in industry learnings and webinars

Engage and collaborate with the global EY.com network to implement new website improvements and advocate for changes that will improve the client experience

 Skills and attributes for success

 The successful candidate must be highly experienced in driving and developing web and SEO strategies. Must have a strong track record with advising internal colleagues and stakeholders on how to build successful web pages that drive seamless client experiences. We are looking for someone with 7+ years’ experience in a digital web & SEO marketing role, either in-house or agency background, who has worked with corporate, financial, or professional services organisations. 

 7+ years of experience driving strategy and execution of impactful B2B web strategy and optimisation initiatives

Bachelor's degree in marketing, digital marketing, or equivalent experience

5+ years’ experience with AEM content management system (AEM is preferred but must have some experience with other CMS technologies)

Hands-on experience with conversion rate optimisation, including running a/b tests

Solid technical SEO experience with proven results

Strong organisation, project management, and time management skills, with the ability to react to shifting priorities

Must be detail-oriented and have a keen eye for detail as accuracy is essential

Must have people management experience and a willingness to drive change

Process-driven, always looking for ways to improve efficiency and effectiveness

Innovative and creative, with a logical and methodical approach to problem solving

Comfortable working in a very fast-paced, complex, yet dynamic work environment

Able to multitask on a variety of different projects with strong project and time management skills, with high stakeholder accountability and expectation management

Must be able to take direction from leadership and provide strategic insight

Strong communication skills, both verbal and written and must be comfortable with presenting to virtual teams

Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements