In this newly created and standalone position, we are searching for a digital marketing subject matter expert to deliver digital marketing growth strategies and work on life changing global pet projects. Working for Mars New Zealand within Pet Nutrition, you will build digital marketing capability and use your expertise to transform and contribute to continuous improvement. 

 Working within a high performing and highly collaborative team, you will build targeted reach and drive recruitment using first party data, digital media planning and optimisation, social strategy development, and creative asset management. You will also be part of the Marketing Leadership team, another opportunity to leverage expertise within!

 What are we looking for?

• Experienced digital marketing professional in the likes of 1st party data, SEO/SEM, Biddable, Digital Media buying, Digital Media Strategy
• Track record in developing a Digital strategy, and leading its execution
• Advanced analytical skills, to drive business growth via translating insights into action
• Experience presenting to & influencing various audiences & functions, and building long lasting relationships, both local & global
• Experience managing external agencies to meet creative and media objectives 
• Business or marketing qualification at tertiary level preferred (or equivalent experience)

 What would be your key responsibilities? 

• Develop a 3-year Digital Marketing Strategy & lead its execution in the team. Identify the right areas to focus our resources & prioritise the opportunities for growth that are relevant to each segment & portfolio. 
• Develop and execute a Digital Marketing Capability Plan for the marketing team and wider business
• Be the Digital thought leader & agitator within the team
• Drive year on year improvements In the return on investment of our Digital Media spend
• Be the test & learn champion within the team, encouraging us to have clear hypotheses, plans, test frameworks & results sharing

More responsibilities as per the job description

What can you expect from Mars?

• Certified as a great workplace by the Great Place to Work® Institute 
• Genuine focus on your development with access to world class training
• Global health and wellbeing program to support work-life balance
• Opportunity to make a difference with our volunteer and ambassador programs
• Have a real impact on creating a better world for pets, a world where they’re healthy, happy and welcome.