Role Purpose:

The role of the Digital Marketing Executive is to support the Ecommerce Manager on the execution of a region-specific digital strategy that drives traffic, grows sales, enhances customer experience, and builds brand awareness across MAF LEC brands. This role will work closely with teams and agencies to assist with the optimization of acquisition channels, conversion paths and website performance while creating and maintaining reports, notes, analysis and research.

Role Details – Key Responsibilities and Accountabilities:

Strategy & Planning

Assist with the execution of the ecommerce strategy

Administrate digital acquisition channels with a focus on SEO, PPC, display/remarketing and affiliates

Coordinate teams to help execute strategies that increase conversion and retention rates

Optimize customer acquisition strategies across regions and countries

Help execute on ground digital marketing activations

Content management and administration across regions, create and edit content pages and landing pages, ensuring timely and accurate updating of the online platforms

Liaise with wider team to ensure effective campaign planning, delivery, and analysis

Response Management

Assist with Digital/Ecommerce issue resolution: liaise with internal and external partners to resolve and identify improvement initiatives

Monitor and respond to customer reviews/queries received on owned and third-party channels such as TripAdvisor, google play and apple store reviews

Assist ecommerce team with testing, QA, content uploading

Take campaign briefs, write contact reports, liaise across teams to effectively communicate performance

Reports and Market trends

Submit and track purchase orders and invoices

Ongoing reporting, tracking and analysis of performance and user behavior using analytics tools, market insights and competitive analysis

Monitor digital trends, evaluate business opportunities and recommend new initiatives

Continuous market research and digital/ecommerce benchmarking of leading entertainment destinations and other related businesses.

Analyse ecommerce reports across all VOX Cinemas, identify areas of improvement to enhance customer experience and engagement

Definition of Success

Support web projects, including websites and web applications, online tools, interactive media, and digital marketing campaigns across Leisure, Entertainment & Cinemas brands.

Launch new builds and brands

KPI optimization (conversion rate, revenue, ROAS) across various channels for Leisure, Entertainment & Cinemas.

Support E-Comm revenue: 900M AED

Holdings & SHARE: Support MAF Loyalty & Holding initiatives

iEAT & F&B

Conversion driving campaigns & functionality: Use case & deliverable

A/B testing: Support testing & roll out

Functional Competencies:

Good knowledge of digital and ecommerce design, development & campaigns

Good knowledge and experience with online marketing tools and best practices

Experience with SEO/SEM, Google Analytics and CRM software

Other Context (if applicable):

Performs any additional adhoc requests as and when requested by the Line Manager and/or Head of Department.

Personal Characteristics and Required Background:

Personal Characteristics

Sense of ownership and pride in your performance and its impact on a company’s success

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

Minimum experience

2-5 years’ experience working in digital marketing

Experience optimizing PPC campaigns

Experience using Web Analytics and data reporting on performance of digital products

Experience with content management systems

Minimum Qualifications/education

Bachelor’s degree in business, marketing or related field.