About Job

CTC Undisclosed Job Location Canada Experience 4 - 7 yrs

Description

Responsibilities

Build and enhance media mix models to connect the impact of marketing drivers and business short-term and long-term outcomes

Develop optimization and simulation algorithms to guide the marketing investment and allocation recommendations to stakeholders

Scale current Python modeling algorithm through parallel processing or other efficiency enhancement

Design and execute A/B test and other experiments

Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems

Partner with cross-functional team to streamline data science solutions

Minimum Qualifications

Master's degree in statistics, economics, operations research, engineering, or related field

4 years of experience in MMM, measurement, A/B testing, marketing strategy & analytics

Proficient coding skills (Python/SQL) and database knowledge

Extensive experience with predictive modeling algorithms

Strong project management skills

Communicate technical material to a range of audiences and to 'tell a story' that provides insight into the business

You have a passion for working in a fast-paced agile environment.

A collaborative mindset and sense of curiosity

Preferred Qualifications

PhD degree in Statistics, Engineering, Operations Research, Computer Science, Economics, Mathematics, Physics, or related field

Industry experience in building market mix and multi-touch attribution models

Industry experience in developing and executing different types of experiment design

Experience with advertising, measurement, and/or digital marketing analytics

Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.