Credit Union Marketing Specialist

Credit Union Marketing Specialist

Credit Union Marketing Specialist

Job Overview

Location
Atlanta, Georgia
Job Type
Full Time Job
Job ID
92723
Date Posted
1 year ago
Recruiter
Carla Tomasi
Job Views
715

Job Description

About Us:

Coca-Cola Credit Union is a not-for-profit, member-owned financial cooperative dedicated to serving Coca-Cola employees by providing superior, comprehensive, and digitally-focused service.  Founded in 1965, Coca-Cola Credit Union is a full-service financial institution serving 15,000+ members across the country. Coca-Cola CU membership provides access to highly competitive savings & loan rates, plus powerful financial services that add up to a lifetime of savings. We’re experiencing exponential growth and would love to count you in!

 

Job Description:

Coca-Cola Credit Union is seeking a highly motivated self-starter with exceptional project management skills for its Marketing Specialist role. This individual will be responsible for the organization’s marketing, branding, campaign promotion, market research utilization, and marketing-related member relationship/engagement activities.  The Marketing Specialist will collaborate

with key players on the marketing team, other credit union departments, and Coca-Cola leaders to implement new campaigns and strategies that increase membership and drive loan growth. Must be able to work under pressure in a

fast-paced environment and exhibit strong time and social skills.

 

What You’ll Do for Us:

·       Support the VP of Marketing with oversight on the development,

execution and coordination of marketing campaigns, special events, employee communication, and annual projects that support short-and

long-term strategic plans of the Credit Union.

·       Coordinate and implement various marketing projects to ensure deadlines and defined goals are met, increasing products and services per member.

·       Contribute to the growth of Coca-Cola CU social media presence and engagement by creating, updating, and monitoring all social media accounts and facilitating social media promotional campaigns.

·       Write and edit copy for time-sensitive member communications (i.e.,

emails, newsletters, social media content, etc.), at times in cooperation

with or at the request of other Credit Union departments.

·       Create internal programs that help CU employees understand and act upon the credit union’s business objectives, strategic initiatives, mission, vision, and values.

·       Employ marketing analytics techniques to gather important data (email, web analytics, rankings, etc.) and tracks existing marketing campaigns to completion and reports on results.

·       Oversee relationships with third-party providers and outside creative agencies for copy development, artwork, layout, and scheduling as necessary. Ensure deadlines are met.

 

Qualifications & Requirements:

·       Educational Requirements: Bachelor’s degree in Marketing, Communication, Business, or equivalent is required.

·       Work Experience: Minimum 5 years marketing-related experience is required.

·       Other: Experience within a financial institution (Credit Union or Bank) is highly desired, but not necessary. Working knowledge of Photoshop, Illustrator and/or InDesign experience highly preferred. 

 

What We Can Do for You:

·       Our vibe is member-centric: Coca-Cola Credit Union is a community-minded place that is focused on improving the well-being of our members and employees.

·       Your ideas matter: Coca-Cola Credit Union employees are empowered to make decisions and choices that impact their overall work environment. We provide opportunities for development and support employees’ individual career paths.

·       We’re pretty passionate: Coca-Cola Credit Union strives to enhance lives, fulfill dreams, and build community for employees of the most iconic, innovative and recognized brand in the world, The Coca-Cola Company.

Skills:

Ideation; Media Platforms; Results-Oriented; Creativity; Media Campaigns; Online Marketing; Promotional Materials; Social Media Campaigns; Marketing Campaigns; Creative Concepts

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Job ID: 92723

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