Bilingual Employer Branding and Recruitment Marketing Specialist

Brand Awareness. Social Engagement. Lead Generation. You're a Marketer at heart, and now you're ready to bring your passion and skills to our growing Talent Acquisition team. Unlike traditional marketing, you won't be promoting our products—you'll be promoting the value of working for our company to help us attract great candidates who fit our culture and can support our mission. You have a gift for storytelling and know how to reach and engage your audience on a human level through search, social, mobile, text, and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs and track and measure everything.

How you'll make an impact:

• Promote the employer brand
• Building brand awareness
• Engaging brand followers
• Leading the career website
• Leading the employer reputation
• Defining target candidate personas
• Crafting and curating content
• Figuring out channels to recruit
• Optimizing channel and advertising spend
• Driving qualified applicants to open jobs
• Building a talent network/talent community
• Converting leads into applicants
• Leading recruiting events
• Amplifying employee ambassadors
• Contribute to employee referrals initiatives
• Tracking, measuring, and reporting on campaign results
• Running contracts with vendors and agencies

The skills you'll need:

• You understand that an employer brand is more than a logo and know how to communicate the value of working at our company authentically and visibly.
• You inspire employees to create and share their stories and employer reviews, amplifying our reach and influence throughout the candidate journey.
• You can guide and empower recruiters on how to tell our story effectively to attract and champion candidates.
• You develop a deep understanding of your target audience to ensure your message is correct.
• You've organized campaigns, programs, and events from strategy to execution that build brand awareness and generate qualified leads.
• You live on social media and can attract followers and keep them engaged.
• You've built a pipeline/database of leads who read your texts, open your emails and respond to your content.
• Experience with marketing automation/CRM, and ready to try new technology that can improve your processes and results.
• You track, measure, and analyze everything from top to bottom of the funnel, test to know what's working and what's not and jump in to try new tactics.
• You're curious, resourceful, a self-starter, a creative problem solver, an organized project manager, and a team player who can also do it all yourself without needing a lot of resources or budget.
• You collaborate across Talent Acquisition, partner with Marketing, support Business Units, and work with external agencies and vendors to make big things happen.
• You've had a career in Recruiting, Human Resources, Marketing or Advertising, and now you're ready to become a Recruitment Marketer.

Requirements:

• Advanced English and French level.
• Bachelor's degree in Marketing or Human Resources Management.
• Proven experience in Recruiting Marketing Manager or Recruitment Marketing Specialist.
• Solid understanding of employer branding and recruitment marketing strategies.
• Deep understanding of Facebook's Business Administrator and LinkedIn Marketing Solutions.
• Excellent knowledge of HR software.
• Outstanding time management and interpersonal skills.
• Outstanding event planning, marketing, and management skills.
• Excellent verbal and written communication skills.
• Ability to multitask and prioritize workload.