Key responsibilities and duties:

• Plan & Execute performance driven digital marketing activities across multiple verticals.
• Managing the online marketing budget across various channels & platforms.
• Execute and optimize Search, Display , Social advertising activities including re-targeting, dynamic Ads etc.
• Execute and optimize Mobile App campaigns including new user acquisition and re-engagement.
• Analysing the results and performance of all channels on a daily basis. spend and budgets.
• Come up with new creative for better CTR & CVR.
• Handle all stakeholder communication from daily queries to weekly catch-ups to Post Campaign Analysis reports.
• Prepare, Manage & Present weekly & monthly reporting on the performance
• Plan and execute retention driven email marketing, push notifications & onsite notification campaign

Minimum Qualifications:

• Minimum 03 years of work experience in Online/Digital or Social Media Marketing from a reputed organization.
• Degree or Professional qualification relevant to this field will be an added qualification
• Proven track record of management of performance driven digital campaigns.
• Extensive Experience with Google & Facebook on a performance-driven approach.
• Experience working with Analytic tools such as Google Analytics
• Experience working with e-Commerce Marketing, Dynamic Ads, Product Catalogues will be an added advantage.