The opportunity

 Alliances are a critical aspect of the go-to market strategy for the firm.  To achieve our revenue targets, priority go to market priorities have been identified.  These are the most strategic programs for the largest alliances and align to EY Sector and Service Line Solution priorities. The APAC Alliance Campaign Associate Director will support the build out of our Asia-Pacific Alliance- sector/solution strategy and lead the execution to help deliver exceptional client service, win in the marketplace and support our market growth and profitability. It is expected that the Campaign Director will oversee the execution of multiple sales campaign, including collaborating with sector and service line, and alliance leaders to agree upon priority sales campaigns, drive the development of enablement materials in collaboration with marketing, seek alignment and buy-in from key alliances, activate business development and EY regions with education sessions to identify regional leads to own the sales motion locally, including identify the initial target accounts.

 Your key responsibilities

 Your role will sit within the Alliance and Ecosystem Relationship team that provides alliance management oversight for the top EY alliances. Specifically, the APAC Alliance Campaign Associate Director will work closely with EY’s APAC Alliance, Sector and Service Line leadership, counterparts within alliances and EY account and business development executives to coordinate and deliver upon of the objectives of the campaign.

 Your primary responsibilities will include: 

• Design campaign go to market strategy and campaign program elements
• Collaborate with Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc)
• Identify target account strategy in conjunction with Global and Area Go To Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s) and ESG/Sustainability leadership
• Develop messaging and value proposition for campaign including securing alignment and buy-in from alliance around key topics including ESG/Sustainability solutions and products
• Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials
• Coordinate with Internal technology team, alliance Practices and Sector to track development of technical elements (demos and other tech assets)
• Activate each region with internal and external awareness sessions
• Engage with Area alliance Go to Market Leaders to secure region support and identify region leads from EY and alliance to own the sales motion and drive in-market sales efforts
• Incubate target accounts and land sales motion with Alliance Client Executives to expand
• Provide Campaign/ Sales motion expertise to accounts as requested
• Align with Area practice leadership to secure campaign support and share campaign practice delivery needs
• Cadence regions, escalating issues as appropriate
• Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)

 Skills and attributes for success

To qualify for the role you must have:

• Able to juggle many activities and provide enablement services in the areas of: marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills and is highly organized
• Experience in alliance management or business development for technology or professional services company
• Experience and evidence of success in building and nurturing win-win alliance relationships
• Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries
• Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues

 Ideally, you’ll also have

• Experience in selling and positioning technologies within business oriented solutions
• Experience and evidence of success in building and nurturing win-win alliance relationships

 What we look for

• We’re looking for a seasoned go to market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business for EY. 
• Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact
• Comfortable escalating complex issues with recommendations to leadership
• Strong organizational skills and ability to multi-task in support of multiple projects at a time.