Job Summary:

As part of the Marketing Partnerships, Alliances and Card Services team in Corporate, the Branded Card Services team is responsible for creating and cultivating direct-to-consumer relationships within The Walt Disney Company’s most strategic customer segment. It does so by managing Disney’s co-branded financial products, which serve as a cross-business unit loyalty program.

The Marketing Manager sits within the Acquisition Marketing team and is responsible for creative development, tactic-level execution, forecasting and evaluating performance for the Disney Rewards Credit Cards.

Responsibilities:

• Coordinating and executing marketing tactics including creative development, test plans, tracking requirements and tactic implementation
• Partnering with creative agencies and internal creative teams to optimize consumer-facing campaigns
• Identifying trends and underlying causes for changes in performance such as site traffic, conversion rates and account approval rate
• Managing reporting for marketing tactics including developing budget for account volume and cost per acquisition

Basic Qualifications:

• Minimum 3-5 years’ of work experience in Marketing and/or Marketing Analytics roles
• Expertise in the functional area (i.e. financial analysis)
• Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
• Strong data analytic skills and comfort working in digital marketing environment
• Ability to communicate clearly and effectively, both orally and in writing
• Experience in managing and analyzing digital and offline campaigns
• Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
• Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe, google search console, Optimizely, Content Square)
• Knowledge of Microsoft Office Suite with proficiency in Excel and advanced features in Excel such as macros and complex formulas
• Strong process orientation
• Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
• Ability to operate independently while keeping peers, partners, and leader abreast of activities

Required Education

• Bachelor’s Degree in Marketing, Economics, Business, or related discipline

Preferred Education

• MBA or Master’s degree in Marketing, Business or related discipline is a plus

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.